Temple at Tiffany’s: Finding Meaning in Contemporary Material Culture

Nihitha Sreenath // William Mangold

Temple at Tiffany’s: Finding Meaning in Contemporary Material Culture

Temple at Tiffany’s is a set of interior interventions that explore our complicated relationship with material culture. The project examines our aspirations of luxury, and questions widely accepted symbols of status and appearances. Through carefully curated associations with personalities like Audrey Hepburn and Beyonce, Tiffany’s epitomises elegance and sophistication. Tiffany’s is a symbol of prestige that operates through mechanisms of reification, fetishization, and phantasmagoria to construct meaning and produce objects that embody wealth and power. The interventions within the flagship Tiffany’s store on 5th Avenue in NYC engage with the tension inherent in these mechanisms of status--we adore and worship these figures and objects, yet they perpetuate stark inequalities. The interventions include a dystopian take on the Tiffany Diamond, an overnight boudoir, and a luxury supermarket with Tiffany’s mass merchandise. On the 7th floor, a VIP dreamscape invites one to indulge their fantasies among the 21st century gods.

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Supermarket

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