Thesis Projects

 
2025 Nikhitha Nimmakayala 2025 Nikhitha Nimmakayala

Threaded Realms: Reimagining Retail with Generative AI and the Design of Transitional Spaces

Generative AI is transforming the design process with unparalleled efficiency, precision, and adaptability, allowing for highly customized and optimized spaces. However, as AI-driven tools increasingly shape the way environments are conceptualized and brought to life, a critical question emerges: can algorithms - built on patterns and data - truly capture the cultural narratives, emotional connections, and contextual nuances that give spaces their meaning and soul? This tension is particularly evident in large retail stores, where the design of transitional spaces plays a crucial role in shaping the overall experience. Rather than serving as mere connectors, these spaces have the potential to transform stores into "experience-scapes," immersing users in a seamless journey that fosters discovery, engagement, and emotional connection. AI can optimize layouts for efficiency, but can it truly curate the experiential and narrative-driven depth that makes a space memorable? Or does the essence of transformative design still lie in the human ability to infuse creativity, intuition, and lived experience into every detail?

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2024 Pegah Bagherimofidi 2024 Pegah Bagherimofidi

Mindful Consumption: A Rethinking of Shopping Experience

Consumerism is not only devastating our natural resources, but it also diminishes individual well-being. Rather than enhancing well-being, the expanding populations of high consumption societies are likely to have adverse effects. Even when we buy the things we really wanted, we start to want more. Fulfilling our desires never seems to satisfy us; we continually seek more happiness. Mindfulness is strongly and positively connected to higher happiness. In the context of consumption, mindfulness leads to consumer mindfulness. shopping is an activity that involves a range of practices such as experiencing public spaces, “hanging out,” and wandering around. As such, it can be understood as a leisure activity in its own right that does not necessarily involve the actual purchase of goods. I will explore various aspects related to habits, consumerism, sustainability, and the concept of a futuristic shopping experience that goes beyond traditional retail spaces, to provide education and encourage thoughtful consumption.

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