Cultural Identity and Design in Immersive Environments

Welcome Lounge

Nuha Shahzadd // Adviser: Jeff Fama

Cultural Identity and Design in Immersive Environments

As individuals increasingly seek culturally immersive and emotionally resonant experiences, this project explores how interior environments can celebrate identity without resorting to literal or stereotypical representation. Conceived as a contemporary oasis, the design offers a curated journey within a hospitality setting inspired by Middle Eastern culture – one that invites pause, reflection, and discovery. Rather than mimicking tradition, it evokes cultural memory through sensory storytelling, material richness, and spatial sequencing. The goal is to create an atmosphere that is both approachable and transportive, appealing to a broad audience, including those unable to experience such cultures firsthand. By navigating the space between authenticity and entertainment, the project proposes a design framework that honors cultural depth while prioritizing enjoyment, accessibility, and emotional impact.

Resteraunt

Resteraunt

Roof Top Cafe

Art Gallery

Tableware